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SEO and Content Strategy Leader

I lead SEO and content marketing for global B2B tech and cybersecurity brands. My work focuses on growing organic traffic, signups, and pipeline across international sites.

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What I do

Turning keyword intent into pipeline, not just pageviews.

  • Build SEO roadmaps and content systems for web, blog, video, email, and social.

  • Turn complex products into clear, task-focused journeys that support acquisition.

  • Create content hubs, resources, newsletters, YouTube programs, and podcasts that all connect back to demand generation.

How I work

  • Combine technical SEO knowledge with a strong understanding of CMS and UX.

  • Use governance, workflows, and performance dashboards so product, growth, and regional teams share the same KPIs and see what is working.

  • Move easily between strategy and hands-on execution, collaborating closely with cross-functional partners in performance-driven, global environments.

© 2025 Sally Melliinger

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